"We scaled to $100K MRR using these strategies"
Use the design tactics your favourite apps used on you
This deck reveals the invisible layer of design. So you stop designing screens and start shaping behaviour to grow any app.
Tactics seen in products like:
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Ship apps and product features that users adopt instantly.
Solve high-leverage product challenges in any scenario. Confidently make decisions without the design guesswork.
This playbook gives you a founding-designer lens to map end-to-end flows that onboard, activate, retain, and monetise.
Instead of guessing what will work, you design from proven principles.
Instead of defending every pixel, you explain your thinking with confidence.
Instead of shipping “nice UI,” you design products that move users.
“We used many of these strategies to reach $100K MRR in just a few months”
Pontus, W. Head of Design
Sound familiar?
You screenshot for inspiration, yet something still feels off...
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Tactics inside
Use the same pro design strategies in your work
The activation psychology that makes learning feel like a game applied to your app.
Activation
Stack of 13 cards
Duolingo
Language learning
How the best apps keep users coming back without begging, now in your toolkit.
Retention
Stack of 12 cards
Bumble
Meet new people
Why their onboarding feels personal from the first tap and how yours can too.
Onboarding
Stack of 15 cards
Pinterest
Visual inspiration
he engagement patterns behind apps users open daily decoded for you.
Engagement
Stack of 11 cards
Amazon Music
100 million songs
“We used many of these product strategy cards and scaled our start up to $100K mrr in just a few months”
Hey I'm Bartek, I design products people can't put down
This deck is the result of seven years of designing products.
Along the way, I identified a missing layer of design that most completely overlook. The "invisible design layer". It's a blindspot I keep seeing even with my clients today.
Using the tactics from here I designed a retention feature that accumulated ~5 million entries for MyWorld, and collaborated on the onbaording for Fitted that has collected over 10 million uploads.
This deck shows you how to craft emotionally charged moments purposefully at the right pace, served at the right time, with the correct framing.
See the invisible design layer for yourself
Holistic design
No disjointed features. Design a smooth end-to-end user flow
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The playbook
Product sense in a deck you'll reach for every time you build
Over 100 cards of proven product thinking you can pull from and apply to any app project in the next 15 minutes.
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100+ tactical cards.
Each tactic covers what to do, why it works, and when to use it
For apps at any stage.
Use to build any feature of any app in any stage
Covers every user journey
Onboarding, activation, retention, monetisation, +8 more stacks
Digital resource
Download it, open it, and start using it in minutes
One time payment. Lifetime updates
THINK DIFFERENT
Become the innovator that always knows a way
See product from from a new angle and build features users instantly understand. Reach product market fit
Before
Without the playbook
1. Copy & paste pray
You reference other apps, hoping if it worked for them it will for you
2. Losing clarity
Feature bloat starts to feel like you’re moving away from the app’s vision
3. Winging it
You’re guessing what might work, and design without much depth
4. Scratching the surface
Your ideas are good but lack the depth that would help you lead
5. Too much aesthetics
You’re focusing more on the details and lose track of the bigger picture
After
With the playbook
1. Principle-driven design
You can explain the principle behind every choice you make.
2. Guard product vision
You see where the product is drifting and you know how to pull it back
3. Design with conviction
You know why and how a flow works before you even build it
4. Become the go-to
You bring the depth that earns trust and shapes product direction.
5. You see the full experience
Balance the details with how every screen serves the business goal
Play cards
The tactics, frameworks, & thinking behind apps that stick
Solve drop-offs, improve onboarding or introduce a new feature.
THE ANATOMY
100+ tactical cards.
Each card contains What the tactic is. Why it works psychologically. When to use it. What to do. What to avoid.
Each designed to help you turn features into sticky experiences
PAIRING SYSTEM
All cards are designed to pair and combine.
Each tactic card ends with recommended pairings, related plays that strengthen the user flow when applied together.
Stack two or three and you're not just applying a tactic. You're building a complete experience.
APPLY IT
Use prompt cards to shape the tactic around your product
Every tactic is paired with a set of guided prompts. They help you adapt the play to your product, your users, and your stage.
These are the thinking tools that make sure what you build actually fits.
Stacks
Every card stack is a complete toolkit, not just a list of tactics.
Each stack gives you three layers most resources never touch.
HOLISTIC STRATEGY
12 Product stacks for solving any product challenge
Stacks bundle multiple tactics into complete flows for nailing common scenarios like onboarding or conversion.
INSIGHTS & METRICS
The Proof
Know exactly what to measure, the formula behind each metric, and why it matters.
Go beyond the visual and measure your new product thinking skills.
BEHIND THE DATA
The Diagnosis
Before you optimise, understand what's really happening so you can target the right problem without wasting time.
Diagnostic prompts that help you decode user behaviour and find the real problem.
The playbook
Ditch the guesswork. Design products that stick
Win their attention in the first 10 seconds, land users into the aha moment, and inspire action - whether you're designing onboarding flows, improving retention, or building your first product.
These 33 product plays are used by product teams at the world's most loved apps.
From Duolingo's commitment loops to Airbnb's time-to-value framework, these cards decode the exact mechanics behind the apps millions of people use daily so you can apply them to your own product in minutes.
Turn first-time visitors into repeat users
Introduce features users understand first try
Get users to value in under 60 seconds
One time payment. Lifetime updates
“Super impressive level of detail and instantly usable.”
Solo founders looking to sense check their ideas.
Designers wanting to improve descision making.
Developers needing a design input on their UX.
Plays are the individual tactic cards, there are 33 of them. Each one covers a single product tactic: what it is, why it works, when to use it, and what to avoid.
Stacks are groups of plays bundled around one product challenge like onboarding, activation, or retention. There are 12 stacks in total
Unlike your usual design rescourse, the playbook is designed to be navigated. This isn’t something you read. It’s something you use. It adapts to your product, your stage, your situation.
It's an active working tool to be shuffled, combined and remixed. You can use the stacks to focus on a specific area of your app or you can pull a single tactic from the deck and let it guide you in directions you that fit to your app in your current circumstance.
No. This isn't a design resource. It's a product thinking resource.
There are no tutorials on typography, colour theory, or layout grids. Every card is about how users experience your product why they get confused, what makes them trust you, how they form habits, and where they drop off. If you make decisions about how your app works, what features to build, or how users move through your product, this was built for you.
Founders, developers, product managers, and marketers all use the playbook because product sense isn't a design skill it's a thinking skill. You don't need to know how to push pixels. You need to know why a flow works. That's what every card teaches.
Yes. Whether you're building a fitness app, a B2B dashboard, a fintech product, or a niche tool for veterinarians, your users still need to understand your product in seconds, feel confident using it, and want to come back.
The tactics work because they're based on how people think and behave, not on what sector you're in. The 'Make It Yours' prompt cards exist specifically to help you adapt every tactic to your context, your users, and your product.
Both. Before launch, it helps you build the right flows from day one so you're not patching problems later.
After launch, it helps you diagnose what's not working and fix it with something proven instead of guessing. The playbook grows with your product use it to build with intention now and refine with precision later.
