Card previews
Each card shows you how to design a first run that sticks.
Real tactic cards paired with the apps that use them. This is exactly what you get.
Most apps lose new users before the first win. The Onboarding stack helps you build emotional momentum into the first run, turning a cold download into a habit.
One-time payment · Lifetime updates
The full playbook, 100+ cards, yours in minutes
Used by 1.1k+ founders & teams
We used the onboarding plays to redesign our first-run experience. Downloads-to-activation jumped from 68% to 87% in a couple of weeks
There's so much advanced product insight. It's quickly obvious that this is experienced-level knowledge. Kinda don't want others to find it.
The way the cards connect together is probably my favourite part. I started spotting quick wins in my own app really quickly. It's been great!
I pull this out at the start of every new project engagement. It's helped me think beyond screens and that's helped me charge more for my work
Most design resources are written around visuals. This one actually ties in metrics and outcomes which is what I need when I'm selling decisions upward.
Refreshing using a resource that is this actually practical and not full of nothing
Card previews
Real tactic cards paired with the apps that use them. This is exactly what you get.
See examples
Each tactic card includes three real world examples from the best apps in the market. Get their strategy and see their execution.
How it works
Drop-off at signup? Empty first screen? Slow time to value? Every onboarding failure has a named play with the fix.
What to do, why it works psychologically, what to avoid, plus real examples from apps like Duolingo, Pinterest and Airbnb.
Rebuild the flow around first wins instead of forms, and watch downloads turn into activated users.
“We used many of these strategy cards and scaled our start up to $100K mrr in just a few months”
The problem
It asks before it gives. The playbook flips every one of those moments into value first:
Inside the stack
Every outcome your first run needs, and the named play behind it.
And it keeps going
100+ tactical cards across 12 stacks. Once your first run converts, the same system carries users through activation, habit, and upgrade.
The Product Design Playbook
$97
One-time payment. No subscription.
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One time payment. No subscription
Founders, developers, product managers, and marketers. They all use the playbook to weave in the emotional triggers that make up winning app experiences.
Plays: individual tactic cards. There are 33 of them.
Stacks: groups of plays that focus on a single area like onboarding, activation, or retention.
There are 12 stacks in total:
It's an active working tool to be shuffled, combined and remixed. There isn't a linear path to follow.
The playbook is a digital download only.
No. You don't need to know how to design visually. Each of the 33 tactic cards comes with 3 sourced examples from real apps, 99 visual examples in total, showing you exactly how the strategy looks when it's done well.
Yes. The emotional layer applies to all apps, web or mobile. The “Make it Yours” cards help you tailor to your specific scenario.
Both. Before launch, it helps you build the right flows from day one so you're not patching problems later. After launch, it helps you diagnose what's not working and fix it with something proven instead of guessing.
