Steal the exact 15-minute framework top product teams used to hit $100K MRR—built for fast, actionable improvements that drive apps past PMF.


Build products people “get” on the first try. This Playbook removes friction, sharpens flows, and helps you craft experiences like a founding designer. Ditch guesswork, get product-market fit. Join over 100+ product teams

Activate user

Spike retention

Convert through paywalls

"We used many of these strategies to reach $100K MRR in just a few months. This isn’t your typical ebook, it’s a game-changer if you want to elevate your product. The level of detail is impressive and instantly actionable."

Pontus Wellgraf

Co-founder & Head of Design

What you'll unlock:

Actionable product-market fit design tactics

Guides to think strategically about UX

Link product decisions to business impact

Unlimited source of product growth strategies

Your unfair advantage

The top consumer apps understood one thing that made them successful

Emotional intelligence is the differentiator in the consumer app space.

Top consumer apps don’t just function, they hook users and guide them through series of loops that make the user feel something.

You’ve likely used Duolingo and felt productive, swiped Tiktok and felt glued to the screen or meditated with Headspace and felt calm.

Top tier consumer apps guide emotions, shape habits, and build momentum by design.

It's not about more features. Trim the fat, laser focus on the core narrative. Test ways to evoke an emotional response through trialled and tested frameworks that make users crave your app.

The playbook contains 33 actionable plays that mould to your app and help you figure how you can do it too.

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Playbook client case study

Tie disconnected features into a cohesive product experiences

Epiphany voice app reached #1 on ProductHunt.

I used these strategies to turn a scrappy, proof of concept MVP, into a laser focused experience that connected seamless voice capture with third party integrations.

Troy, the founder of Epiphany, came to me with a working MVP.
It did the job. Voice capture. Clean UI. But it didn’t stick. It felt like…
every other voice app. What we did next wasn’t about adding features or polishing UI.
We used a few key plays from the Playbook to:
‍
- Tie scattered features into a single, emotional narrative
- Add just the right amount of visual quirk for memorability
- Design for how it feels, not just how it works
‍
The result?
Epiphany hit #1 on Product Hunt

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“This is by far the best voice capture experience there is out there. I'm so happy that our efforts have paid off!”

Troy Gasnier

Founder of Epiphany

Features without bloat

Ship features that stick by running them through the playbook lens

You’ll see how your ideas fit into the full experience, what moments must come before it, and what friction features might create.

Shift from asking can we build it, to asking how does it flow, feel, and fuel the entire experience.

That’s how you integrate without bloat.

The playbook is your:

Strategic lens for better product decisions

Diagnostic tool to make features land

Framework for building sticky experiences

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Know exactly how to optminise the 12 core areas of product:

Onboarding

Habit Formation

Experience Refine

Activation

Monetisation

Trust Building

Engagement

Growth & Viral

Intent Shaping

Retention

Conversion

Premium Positioning

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Master the key product areas

Don’t touch your apps designs until you’ve implemented these tactics

Optimise core areas

Solve high-leverage product challenges with targeted strategies. You’ll get a curated stack of plays, ready to be shaped around your app.

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Personalise & refine with data

Use diagnostic question cards to understand the meaning behind your data. Each product strategy adapts to your context and recommends the exact plays that move the metric.

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Never lose momentum

Every play ends with supporting pairings. Actioning plays that link together helps you build a holistic product experience that guides user behaviour into revealing your app's offering.

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Over 100+ pages of product gold

Not another boring, theoretical ebook

Strictly a no BS, highly actionable modular interlinked card system that makes hard to ignore consumer apps.

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Build experiences that hit the spot every time

Improve your app with product-led strategies

Turn dead UX flows into engaging systems

Audit your product like a top-tier strategist

Apply proven plays inspired top tier apps

Improve conversion, fix leaking buckets

"It's a must have resource for anyone in the consumer product space looking to reach product market fit. The playbook covers all the areas responsible for making an app stick"

Bartek Marzec

Author

The ultimate guide

The ultimate product-led growth playbook, filled with actionable tactics on designing viral consumer apps.

This playbook includes everything you need to strategise, design and launch consumer apps that resonate with your users

Includes core product strategies from initial onboarding of users all the way to monetisation.

This is the resource I wish I had when I first started designing viral consumer apps.

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Master product design that makes users stick and launch hard to ignore apps

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