Teach your agent the human product design touch.

Your AI agent can ship a feature in an afternoon. This playbook teaches it to ship one that users adopt: 175+ tactical product design cards you feed straight into Claude, Cursor, or any agent you build with.

Anticipate friction

Delightful interactions

Users into advocates

Emotional momentum

Design the aha-moment

Built-in sharing loops

Memorable personality

Features users understand

Instant first wins

Get the playbook

One-time payment · Lifetime updates · In your agent's context in minutes

Used by 1.1k+ founders & teams

What builders say.

"We used many of these strategies to reach $100K MRR in just a few months"

Pontus WellgrafCo-founder & Head of Design, Roots

"There's so much advanced product insight. It's quickly obvious that this is experienced-level knowledge. Kinda don't want others to find it."

ChristineUX Lead

"We used the onboarding plays to redesign our first-run experience. Downloads-to-activation jumped from 68% to 87% in a couple of weeks"

AidanFounder

"The way the cards connect together is probably my favourite part. I started spotting quick wins in my own app really quickly. It's been great!"

YungFounder

"I pull this out at the start of every new project engagement. It's helped me think beyond screens and that's helped me charge more for my work"

IgorDesigner

"Most design resources are written around visuals. This one actually ties in metrics and outcomes which is what I need when I'm selling decisions upward."

JaredProduct Manager

"Refreshing using a resource that is this actually practical and not full of nothing"

DaneshaCo-Founder

Card previews

Each card shows your agent how to design emotion.

Real tactic cards paired with the apps that use them. This is exactly what your agent reads.

Commitment Card next to the Duolingo screen that uses the tactic

Variable Reward Card next to the Bumble screen that uses the tactic

Perceived Effort Delay Card next to the Pinterest screen that uses the tactic

Intent Mirroring Card next to the Amazon Music screen that uses the tactic

Commitment Card

Shifts psychology. Users feel ownership and stick around

ActivationStack of 66 cards

DuolingoLanguage learning

Variable Reward Card

The small dopamine pulse after the anticipation

RetentionStack of 61 cards

BumbleMeet new people

Perceived Effort Delay Card

When something takes time, it's seen as more valuable.

OnboardingStack of 76 cards

PinterestVisual inspiration

Intent Mirroring Card

The pause transforms an interaction into a meaningful moment.

EngagementStack of 56 cards

Amazon Music100 million songs

See examples

Over a 100 screens of visual inspiration from the best apps.

Each tactic card includes three real world examples from the best apps in the market. Get their strategy and see their execution.

Overview grid of the full playbook: strategies, plays and over 100 annotated app screens

How it works

Three steps to a design-literate agent.

Drop the playbook into your project

The cards are structured text. They go straight into your agent's context, rules file, or knowledge base. Claude Code, Cursor, Windsurf, custom agents: anywhere your AI reads instructions.

Ask through any lens

"Audit my onboarding against the playbook." "Design this paywall using the monetisation stack." "Rewrite this empty state." The agent now reasons with named plays instead of generic best practice.

Ship features that land

Every screen your agent produces comes with the psychology built in: the timing, the copy, the moment design that makes users adopt it instead of ignore it.

Gary Perelbergin1:11 am

I've been using Claude Code / Claude Design and I exported all of the playbook to seed it so that I can do UI audits on my project from the lense of onboarding for example and have it generate ideas that I then put back into Claude Design. It's been working insanely well, shipping extremely fast and getting many more users much faster now

The problem

Agents ship fast. They also ship defaults.

Ask an AI to build a screen and you get something competent and forgettable: the empty state that says "No items found", the paywall that fires on launch, the button that says "Continue". Each one is defensible. Together they produce a product nobody feels anything about. Seed your agent with the playbook and the defaults change:

"No items found."→An empty state that starts momentum instead of ending it

[ Continue ]→A button written around the user's why, not the system's step

Paywall on first launch→A paywall that lands right after the first win, when paying is the obvious next step

Unlabelled spinner→A loading moment that builds anticipation for the result

What your agent learns

33 named plays for your agent to get the experience right.

The playbook's real asset is vocabulary: moves your agent can reach for by name. Here's what sits behind each outcome:

Anticipate frictionFail Safe · Intentional Friction · Intent Mirroring

Delightful interactionsMicro Interactions · Small Quirk

Users into advocatesReferral · Shareability

Emotional momentumMomentum Bias · Success Moments

Design the aha-momentTime to Value · Spark Curiosity

Built-in sharing loopsContact Bridge · Deep-link

Memorable personalitySmall Quirk · Loading Feedback

Features users understandJTBD Copywriting · Pattern Alignment

Instant first winsSetup Defaults · Sandbox Experience

Inside the playbook

175+ cards to teach your agent.

Every card follows the same anatomy: what the tactic is, why it works psychologically, when to use it, what to do, what to avoid, plus a founder tip and the plays it pairs with. Structured exactly the way an agent (or a human) can act on.

Onboarding15 cards

Activation13 cards

Retention12 cards

Monetisation12 cards

Engagement11 cards

Habit Formation11 cards

Growth & Viral10 cards

Conversion Optimisation10 cards

Trust Building10 cards

Experience Refinement9 cards

Intent Shaping9 cards

Premium Positioning9 cards

The Product Design Playbook

$97

One-time payment. No subscription.

175+ cards across 12 product stacks
Agent-ready format: seed Claude, Cursor, or any AI you build with
Every card: what, why, when, do, don't, founder tip, pairings
Lifetime updates as new plays are added

Teach your agent

Instant download after checkout